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RUCHI TRIPATHI AND JAYA BHATT MINDS BEHIND INDIGENE CRAFT

INDIGENE CRAFT Maker's Corner is our new initiative to bring designers closer to our readers. This is where we ask them a few questions about their life, profession and everything in between! They get to share their stories and tips in their own words with you all. Today we welcome Ruchi Tripathi

INDIGENE

  Indigene Crafts We are at the peak of the Indian Summer. It is getting hotter by the day. This makes it tougher to stay cool under this scorching sun. If you live in an area where the thermometer blazes past 40-45 degrees, you begin to hate looking at those body hugging clothes

BOHOCHILD

Holi, the exuberant festival of colors, marks the beginning of the flowering season in India. Holi is a Hindu spring celebration in India and Nepal, otherwise called the "celebration of hues" or the "celebration of love". The celebration means the triumph of good over insidiousness, the entry of spring, end of

URBAN NOMAD

URBAN NOMAD

The last few months have been very hectic for me with my focus on my academics these days keeping me busy. With drafting, patternmaking, illustrations of the collection I am working on keeps me very busy. I am very excited to finally publish one of the two series of the shoots

DECEMBER DELIGHT

  Hi Guys! It's been a while since I last posted something here but then routine life leaves you with little time for yourself. December is my favorite month of the year because it reminds me of all the joy and festive cheer that it brings along. It's all about Christmas, the

DANCING DIVA

With the festive season beginning in India, this is the time to adorn yourself in your traditional best. Navratri, the nine nights of dancing and fun just round the corner, we've decided to come out with our own ethnic wear label, Jugni. With Jugni, we've specially designed a range of traditional

HOME AWAY FROM HOME

Ahmedabad  otherwise called Amdavad Gujarati articulation is the biggest city and previous capital of Gujarat, which is a state in India. It is the authoritative base camp of the Ahmedabad area and the seat of the Gujarat High Court. With a populace of more than 6.3 million and an expanded

MONOCHROMATIC

This week consisted mostly of sketching, sketching and more sketching. I have been working on designing a traditional Navratri collection with a contemporary touch. Navratri - Navratri, actually translated as 'nine evenings' is the most observed Hindu celebration dedicated to Goddess Durga symbolizing virtue and power or 'shakti'. Navratri celebration joins

AN EVENING TO REMEMBER

A random weekend outing with a couple of mates armed with cameras resulted in a fun time with me posing (as usual!) as the subject of their amateur photography skills. I wanted something light and summery and the outcome was a fusion of both Indian and western wear. I paired

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